5.0% LIFT IN CAMPAIGN CONSIDERATION (PTS) CASE STUDY SOURCE: KARGO BRAND RESPONSE STUDY, Q4 2017, 95% CONFIDENCE LEVEL OR ABOVE, CELTRA REPORTING, Q4 2017, “MOAT ANALYTICS, Q4 2017 CHALLENGE How do you effectively drive ad recall and consideration of a non-hormonal birth control through an unbranded campaign? SOLUTION You capture attention through Kargo’s mobile-first creative solutions! Our expert design team created engaging formats—Hover and Social Hijack—with animation elements to drive awareness of this new product. By serving beautifully designed creative to engaged consumers across premium editorial environments and social content platforms, Kargo drove a 5pt consideration lift for this important message. 2.6% AVG CAMPAIGN CTR 4.5x BENCHMARK 78.3% AVG VIEWABILITY 1.7x BEN

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