Case Study
Lifting Spirits
LIFTING SPIRITS SOLUTION You mix beautiful mobile-first creative with premium editorial environments to reach consumers while reading their favorite content! Kargo spiked tried-and-true formats with cinemagraph animation and scroll-reactive functionality to break through the clutter. Effectiveness was measured through Research Now and after seeing the results it’s safe to say we helped the brand quench their target audience! BRAND AWARENESS Source: Research Now Study, Sept. 2017, *Statistically Significant Difference at 90% CHALLENGE How do you drive awareness for a premium alcohol brand among your target audience? +23% BRAND AWARENESS HOVER IN-ARTICLE SIDEKICK MEASUREMENT PARTNER