Jaguar MotorExpo: Driving fleet awareness Strategy Weve created a two part campaign targeting company directors & small to medium businesses owners. Part 1: A picture message was delivered prior to the MotorExpo, raising awareness of the event. Part 2: A geo-fence was set up around the MotorExpo event to deliver a promotional message on the day. Consumers were directed to sign up to the competition & view other promotion

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