Case Study

British Airways Driving Awareness

British Airways Driving Awareness

Pages 1 Pages

British Airways: Driving awareness Strategy Using home location, Weve targeted a variety of audiences living within the Gatwick catchment area. In addition Weve targeted a smart segment of ‘Globetrotters’. A picture message was delivered informing consumers of the Hand Baggage Only option to Europe. It further directed them to the BA mobile site. Objective To raise awareness of the Hand Baggage Only option to Europe from Gatwic

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