Successful Relaunch
Successful Relaunch
1 Pages+9% LIFT IN CAMPAIGN AWARENESS (PTS) +11% LIFT IN AIDED AWARENESS FROM ONE EXPOSURE (PTS) 16.9% AVG ENGAGEMENT RATE 2.25x BENCHMARK SOURCE: “RESEARCH NOW STUDY, Q4 2017, NOVEMBER 1 – DECEMBER 31 2017, 90% CONFIDENCE LEVEL OR ABOVE,CELTRA REPORTING, Q4 2017 SUCCESSFUL RELAUNCH CASE STUDY NATIVE CAROUSEL ANCHOR EXPANDABLE SLIDE TO REVEAL CHALLENGE How do you drive awareness of a pharmaceutical branded relaunch among consumers? SOLUTION Leverage rich media and non-intrusive native executions to entice engagement! Kargo created two custom formats— Native Carousel and Anchor Expandable Slide to Reveal. These highly engaging formats were deployed within premium editorial environments where consumers are more likely to be tapped in, driving a strong engagement rate and overall awareness
