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Case Study

Drive Traffic

Drive Traffic

Valassis
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Category: Home Improvement About Client • Farm & Home Hardware Store Client’s Objective • Drive traffic by increasing loyal customer activity and acquire new members Strategy Collaboration • Identified existing customers versus prospects by utilizing customer loyalty data. Based on this data, mailed 80% distribution to new customers and remaining 20% to existing members • Personalized the Variable Image Postcard (VDP) by househ

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