TGI Fridays Adds Digital Display To Their Playbook To Drive NFL GameDay Traffic And Outscores Restaurant Industry CTR

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About Client • Franchisee owner with 8 locations • TGI Fridays currently has over 992 restaurants in 61 countries Objective • Test digital within client’s current media mix of print, solo mail and broadcast • Drive traffic and trial for NFL GameDay promotion Solution • Integrate display advertising across desktop, smartphone and tablet • Test three different sized ads and offers • 1.2 million impressions served over th

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Case Study TGI Fridays

Case Study TGI FRIDAYS

Case Study TGI Fridays

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TGI Fridays Adds Digital Display To Their Playbook To Drive NFL GameDay Traffic And Outscores Restaurant Industry CTR

TGI Fridays Adds Digital Display To Their Playbook To Drive NFL GameDay Traffic And Outscores Restaurant Industry CTR

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