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Case Study

QSR New Menu Launch

QSR New Menu Launch

Valassis
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1 Integrated Success Story: QSR New Menu Launch Objective Drive awareness of a new menu launch across restaurant locations nationally. Solution §? Mailed print ads directly to consumers within close proximity of the restaurant location §? Sent follow-up geo-fenced & geo-aware dynamic mobile messaging using same proprietary data (250MM impressions) Result §? Foot Traffic analytics measured the effectiveness of mobile §? POS data

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Quick Service Restaurant Industry

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