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National Paper CPG

National Paper CPG

Valassis
Pages 1 Pages

Proprietary and Confidential Solution Story – RedPlum® In-Store BladePOP™ with Tear Pad Dollar Channel About Client •?National Paper CPG Objective •?Break through the clutter in the highly competitive Paper category to increase trial & awareness and drive incremental volume in 2,200+ Dollar Stores. Solution •?Utilized the BladePOP™ with Tear Pad tactic to capture consumers ’ attention in the aisle to increase volume and drive s

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