Custom Flash Drive USB Lanyards Drive Trade Show Booth Traffic Joe Meininger Brand Marketing Specialist Kalamazoo, MI Client: Drug Research Company Project: In years past, the company was a high profile sponsor at their largest trade show of the year. This exposure was effective, but also very expensive. Not wanting to compromise their high visibility but needing to stay within a smaller budget, they opted for an alternative sponsorship that has proved to be very successful with both visibility and budget limits. Target Audience: Tradeshow attendeesObjective: Maintain optimum exposure by replacing the sponsorship with a more cost effective alternative. Retain company awareness to prospects and clients after the event. Provide company capabilities presentation that would be easily acce

Join for free to read