CASE study Show Three-day event 5,000+ attendees 50+ countries Geo Attendance Map Offers a Worldwide View of Audience METALCON Strives to Drive Onsite T raffic METALCON is the largest international event in the metal construction industry and the only annual tradeshow and conference devoted entirely to the application of metal in industrial, institutional, light commercial, and residential projects. The show’s success is based on three key components: exhibits, interactive education, and unlimited networking opportunities. METALCON is produced by PSMJ Resources, Inc. and sponsored by The Metal Construction Association. The challenges for METALCON were to drive traffic onsite to the booth, engage attendees while at the booth, and create spons

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