Dr. Bee needed a marketing strategy that would contribute to business growth and elevate brand presence, creating awareness in new markets
Dr. Bee needed a marketing strategy that would contribute to business growth and elevate brand presence, creating awareness in new markets
2 Pages1 Client Case Study: COMPANY OVERVIEW Dr. Bee, a high-quality purveyor of pure and natural hive products, opened its doors in Pitt Meadows, BC in 1996 starting with only couple hundred bee hives. Over the last 20 years, this number has grown into the thousands and Dr.Bee has CHALLENGE After achieving success and establishing strong retail sales from the Chinese market in Vancouver, Dr. Bee reached a stage in growth where they were ready to “go to the next level”. Dr. Bee needed a marketing strategy that would contribute to business growth and elevate brand presence, creating awareness in new markets. Through a strategic communications program Magnolia launched Dr. Bee as a premier Canadian honey producer with a strong digital presence. 1. Marketing Communications Program – Create
