Case Study
Bambora sought a better PR and marketing strategy that would garner wider media attention with both trade and financial technology media outlets
Bambora sought a better PR and marketing strategy that would garner wider media attention with both trade and financial technology media outlets
1 Client Case Study: COMPANY OVERVIEW Founded in 2015, Bambora is a collection of companies with decades of experience in the payments industry. Now a global presence, Bambora employs over 700 employees in across Europe, North America, and Australia, and processes over CHALLENGE Bambora acquired Beanstream, a leading provider of multi-channel payment solutions, in 2015 and official launched in North America as Bambora. Bambora is known in Europe as an innovative, fast growing technology company, but its presence in North America was virtually unknown. Through this rebrand, Bambora needed to build upon its brand presence and now needed to strengthen its credibility and brand mindshare with its North America customers. Bambora seeked a better aligned PR and marketing strategy that