Case Study

A Playbook for Growth Through Channel Marketing

A Playbook for Growth Through Channel Marketing

Pages 3 Pages

Kore-Tek, an engineering-focused company, partnered with Wild Plum to embark on "The Year of Marketing" for growth. Wild Plum, with its vast experience in marketing and network technology, quickly aligned with Kore-Tek's industry needs, creating a focused marketing strategy. This strategy included a channel marketing program to increase brand awareness, enhance sales processes, and leverage global partner networks for growth. The initiative led to immediate results, transforming Kore-Tek’s engagement from engineer-to-engineer to encompassing executive levels, thereby expanding its business and partner relationships.

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