Case Study
BlueShore was searching for a dedicated PR partner to contribute to their business growth by increasing brand awareness.
BlueShore was searching for a dedicated PR partner to contribute to their business growth by increasing brand awareness.
1 Client Case Study: COMPANY OVERVIEW Founded in 1941, BlueShore Financial is a boutique financial institution providing a full range of personal and business banking, wealth management, insurance and commercial lending solutions. With 12 branches across the Lower Mainland and Sea-to-Sky Corridor, BlueShore Financial helps clients achieve financial wellness® CHALLENGE BlueShore was searching for a dedicated PR partner to contribute to their business growth by increasing brand awareness. Despite a stable of experienced spokespeople and a vast range of personal finance topics and breaking news to provide commentary on, BlueShore did not meet with satisfaction the media goals they set out to accomplish in terms of the volume and quality of media placements garnered. With Magnolia’