1 Client Case Study: COMPANY OVERVIEW Based in Richmond, British Columbia, RecycleSmart is a waste management solutions provider offering customized waste collection and recycling programs for businesses and commercial properties across Canada. RecycleSmart’s smart waste technology utilizes the latest in IoT software to help businesses monitor their waste bins and CHALLENGE Originally a small Canadian start-up, many businesses were unaware of RecycleSmart’s environmentally friendly, cost saving solution. As such, RecycleSmart aimed to increase their brand awareness and were searching for a PR partner to position them as an industry thought leader to relevant audiences across Canada. With this goal in mind, Magnolia developed and executed a public relations program to secure targeted

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