PharosIQ’s First-Party Future guide explains why real buyer intent—captured through first-party engagement like content downloads, webinars, and email clicks—is the most reliable way to drive pipeline. Unlike third-party data, first-party intent identifies known individuals actively researching solutions, enabling real-time orchestration between marketing and sales. Case studies from ServiceNow, SAP, and Finastra show dramatic lifts in pipeline efficiency, engagement, and ROI using pharosIQ’s AI-driven platform. As privacy regulations rise and third-party signals fade, marketing leaders are urged to prioritize first-party intent as the core of ABM and demand strategies.

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