11600 Sunrise Valley Dr #100 Reston, VA 20191 sales@triblio.com 888 328 8667 Background Trapeze Group is a software and services provider for transportation agencies. At about 800 employees, the company helps streamline and integrate transportation operations from bus stops to finance departments. Trapeze Group’s marketing and sales departments have embraced account-based marketing to help win large deals and long sales cycles. Deals can reach several million dollars and require input from dozens of stakeholders. Award-Winning ABM Campaign Trapeze launched its first ABM campaign to a list of 10 target accounts, which included a mix of prospects and customers. The success of its deep 1:1 account targeting was recognized by Demand Gen Report, winning Best Account Based Marketing

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