CASE STUDY Bay Fastening Systems PROBLEM For nearly 60 years, Bay Fastening Systems has steadily evolved with the marketplace. The engineered fastening and distribution business based out of Farmingdale in Long Island, NY, realized early on that if they wanted to continue to survive – and thrive – they had to change their business model and expand their offerings to meet customer needs. With deep roots in Brooklyn and Long Island, Bay Fastening wanted to do something their competitors weren’t even close to considering: create an online storefront that would not only reach more buyers across the country, but also across the globe. Their forward thinking and entrepreneurial spirit helped them reach this goal, but only after foregoing trials and errors with multiple eCommerce serv

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