The ONDC Strategy Paper outlines India's plan for an Open Network for Digital Commerce (ONDC) aimed at democratizing e-commerce. It envisions a decentralized, interoperable network that enables SMEs, including local "kirana" stores, to participate in digital commerce. Unlike traditional platforms, ONDC prioritizes interoperability, unbundling services across supply chains, and enhancing competition. The network’s foundation relies on open protocols, allowing sellers and buyers to transact across different apps without platform lock-in. The initiative aims to boost economic inclusion, especially for small businesses and rural areas, and mirror the impact of UPI in payments.

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