Deloitte's report on digital commerce transformation emphasizes adapting to increased online shopping, accelerated by COVID-19, which is reshaping consumer expectations. Key strategies include focusing on a seamless e-commerce experience, supply chain flexibility, efficient last-mile delivery, and competitive return policies. Transitioning to unit-level fulfillment adds costs but supports customer satisfaction, while digital dexterity and optimized network modeling enable two-day delivery for most orders. Effective use of store fulfillment and reverse logistics is vital for balancing customer experience and profit margins.

Join for free to read