Digital and direct marketing recruits new primary care providers - Hendricks Regional Health
Digital and direct marketing recruits new primary care providers - Hendricks Regional Health
4 PagesCASE STUDY CASE STUDY SITUATION A shortage of primary care physicians across the United States has reached epidemic proportions, and is resulting in a lack of provider capacity and long wait times for patients. But now, healthcare organizations such as Hendricks Regional Health in Indiana are improving their recruitment programs with data-driven marketing. Their challenges: • Improve bleak recruitment results and fill the pipeline with new primary care providers. • Resonate with millennials attracted to the “buy local” movement, and who are among the 56 percent of family medicine graduates who prefer to practice within 100 miles of where they completed their residency. • Target the 2 percent of medical students who, according to the American Medical Association, are interest
