Primary care is crucial for healthcare systems as it drives patient loyalty and referrals to higher-margin specialist services. Definitive Healthcare’s analysis reveals that 38% of U.S. patients with annual wellness visits switched primary care providers (PCPs) within three years, with switching peaking between ages 30-50 and declining after 65 due to Medicare transitions. Health systems can use claims and consumer data to identify patients likely to switch, targeting them with personalized outreach. This data-driven approach aids in strategic planning, patient retention, and growth, enhancing both fee-for-service and value-based care outcomes.

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