Baptist Health South Florida is the largest healthcare organization in southern Florida with 11 hospitals, 23,000 employees, more than 4,000 physicians and more than 100 outpatient centers, urgent care facilities and physician practices. With a robust acute telehealth program in place, the health system wanted to establish a direct-to-consumer telehealth program that would help pivot its focus from traditional provider-driven healthcare to consumer-driven care. In 2016, Baptist Health launched its direct-to-consumer program, Baptist Care On Demand, to its patient population. Through its launch and subsequent expansion, Baptist Health has developed an effective growth strategy for the direct-to-consumer digital health program—both across the enterprise and patient population.

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