Case Study
The Quantcast Platform helps Manettas Seafood realise growth plans with deep audience understanding and first-party data strategies.
The Quantcast Platform helps Manettas Seafood realise growth plans with deep audience understanding and first-party data strategies.
| 2021 The Quantcast Platform helps Manettas Seafood realise growth plans with deep audience understanding and first-party data strategies. Company Overview Manettas is an online fish market that brings together the best fishmongers in the industry onto one platform, allowing Australians to access the freshness and variety of the seafood market without leaving home. ADVERTISE CUSTOMER SUCCESS STORY| 2021 The Solution G Squared approached its programmatic partner Quantcast to execute the media strategy using it’s AI-powered platform. With its first-party data capabilities, Quantcast allowed Manettas to target people based on their interests in real-time, not just based on historial internet behaviour. Quantcast used lookalike audiences created from a combination of con