CASE STUDY Automating Profitable GrowthTM Demand Generation ZINFI Executes Two Outbound Calling Campaigns for Major Global Enterprise in Quick Succession, Beating Cost-Per-Response Expectations in Both Challenges The marketing team at a major global enterprise company needed assistance with two initiatives related to finding and engaging potential customers. The first initiative was an event registration drive that involved calling from list provided by the client, and the goal was to generate several hundred confirmed attendees at a cost per response that would be in line with their own internal efforts in similar campaigns. The second initiative involved calling another provided list to verify and correct existing data and provide an opt-in opportunity for customers who were int

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