CASE STUDY Computer House HP Partner Leverages ZINFI Partner Marketing Services to Dramatically Increase Sales and Integrate Marketing Campaigns Challenges Computer House, a computer retailer founded in Hong Kong in the mid-1990s, provides a variety of IT solutions to customers, both onsite and online. Because it is a relatively small business, Computer House has limited in-house resources to develop marketing plans, define quarterly objectives or track metrics like ROI. Although Computer House was originally focused on selling Lenovo computers, four years ago the company was approached by HP and soon added HP hardware to its inventory. Early in 2016, Computer House decided to make a more concerted effort to increase sales of HP computers through a formal partner marketing initi

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