CASE STUDY Piloting a New Program When a major cloud computing enterprise was asked to pilot a new lead generation program, they turned to ZINFI teleprospecting services for help Challenges “This is a pilot program, so it was unclear at the start. Some success will be defined by the number of TQLs that came across—ultimately we will track measurement for attribution to the pipeline.” – Demand generation specialist in charge of the campaign. A large cloud computing company’s demand generation team was looking for help on call scripts and email blast copy. Unfortunately, the company had some trouble moving things forward in the beginning. They experienced several setbacks, including a change of leadership during the initial phase in the campaign. Also, because this was a pilot progr

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