Manawa Turns to ZINFI to Boost Lead Generation While Complying with Canada’s Anti-Spam Legislation SUCCESS STORY Overview Based in Toronto, Canada, outsourced IT managed services provider Manawa prides itself on providing high-quality, personalized IT services and a remarkable customer experience to its clients. Seeking an alternative to poorly performing traditional marketing techniques, and requiring an approach that would keep them in compliance with Canada’s new anti-spam law (CASL), they turned to ZINFI to develop a new marketing approach that would systematically generate new leads. A ‘Personable’ Organization With more than 30 IT staff serving existing clients in the greater Toronto area, a key requirement for Manawa is to ensure that its changing and growing staff of

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