Demand generation is more than just a buzzword in today’s medical technology (medtech) market. It’s a comprehensive sales-centric marketing strategy designed to generate awareness and interest for your products and services, encompassing all stages of the buyer’s journey. In a world where healthcare is ever-evolving, understanding the demand generation process is crucial to staying ahead of the competition. Sagefrog’s unique approach to demand generation sets us apart; by building specific buyer personas and creating targeted campaigns, we illuminate the gaps businesses may have never considered. In this guide, we’ll go over our step-by-step process, from awareness to lead nurturing, to ensure the delivery of high-quality leads customized to the needs of the medtech industry.

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