Case Study

De’Longhi USA: A Comprehensive Consumer Experience and CRM Strategy

De’Longhi USA: A Comprehensive Consumer Experience and CRM Strategy

De’Longhi USA: A Comprehensive Consumer Experience and CRM Strategy 3813 West Chester Pike l Newtown Square, PA 19073 l 610.994.4000 l www.fidelum.com © Copyright 2013, Fidelum Partners. All Rights Reserved BACKGROUND From espresso machines to portable air conditioners, De’Longhi is literally a household name found on virtually every category of small domestic appliances. Renowned for its award-winning design, the Treviso, Italy based compa

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