Assessing the Impact of Philanthropic Efforts on Consumer Loyalty BACkground For nearly 100 years, the Hershey’s Company has quietly and without fanfare operated a school for socially challenged children, which was created when company founder Milton Hershey and his wife donated all of their considerable wealth to it. To this day, the Hershey School Trust remains the majority owner of Hershey’s Chocolate and is funded by Milton Hershey’s orig

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