SodaStream implemented Qlik Sense to enhance its consumer-focused marketing efforts, leveraging data to optimize campaigns and improve customer engagement. By utilizing Qlik Sense’s mobile and real-time analytics, SodaStream segmented its customer base, identified consumption patterns, and targeted consumers with personalized messaging. This data-driven approach supported a shift from a product-centric to a consumer-centric model, boosting sustainability messaging and marketing effectiveness across 40+ markets. The platform provided global insights, enabling more efficient communication and fostering deeper one-to-one customer relationships.

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