Transformational Go-to-Market Strategy and Brand Positioning Back Ground iJento started life in 2000 as a UK based web analytics company called Site Intelligence, a venture founded by Dr John Woods who had previously worked at Oxford Molecular. Since then, the company has evolved dramatically with expansion into Australia in 2009, a new board of directors and CEO in 2010 and $8M investment secured in May 2011. The impetus behind all of this

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