Define & Connect Audiences with Digital Precision How a media provider succeeded in targeting multicultural audiences with impactful advertising CASE STUDY The Business Issue A large media company, acting on behalf of their telecommunications client, wanted to create audience specific messaging and digital creative specific to Asian consumers (in their target audience’s preferred language) for two new service packages. The Challenge The media company could easily identify Asians based on basic demographics, but in order for their campaign to be successful, they wanted to understand their audience’s acculturation and country of origin to develop the right mix of messages and creative (in language), to resonate with each specific Asian audience. Using AsiancityTM CultureCodes t

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