Car Dealership Identifies Anonymous Visitors AcquireInsight Turns Anonymous Website Traffic into Qualified Leads CASE STUDY The Business Issue It is no surprise that people use the internet to research buying and repairing their vehicles. Unfortunately, like many businesses, car dealerships often don’t have clear line of sight into who is visiting their website (anonymous website visitors). A car dealership came to Claritas because they needed help in understanding anonymous website visitors and launching impactful campaigns to turn opportunity into sales. Using AcquireInsight, Claritas was able to help identify, filter and re-target these anonymous website visitors across channels and measure campaign ROI on an ongoing basis, so they could sell smarter. With the ability to

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