Nutrisystem Uncovers Anonymous Website Visitors AcquireInsight Re-Targets Only the RIGHT Audiences CASE STUDY The Business Issue Nutrisystem, a client of partnering firm American List Council (ALC), is a global leader in personal weight management experiences. The company wanted to develop a strategy to gain insights into their anonymous website traffic and identify their best prospects for retargeting. Over 90% of their website traffic was anonymous, yet these were visitors ready to take advantage of what the company offered. Nutrisystem needed to understand these audiences, who were already prepared to purchase, so they could drive them to conversion. The Challenge Claritas’ proprietary AcquireInsight solution was the answer to help Nutrisystem better identify, filter and r

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