Mistral Group, Staplehurst Office Centre, Weston on the Green, Oxon OX25 3QU Tel: +44 (0) 1869 352 720 www.mistral-pr.co.uk The centre-spread of the cover demonstrated the range of generic products produced by Dechra; and the back page featured a ‘margin calculator’ to show the profit benefits associated with generics. Results The campaign was a success. The promotional cover proved very popular, resulting in an incre

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