© Copyright 2014 TopRight ® , LLC. All Rights Reserved www.toprightpartners.com CORNER THE MARKET CASE STUDY: Marketing Playbook for Brand Launch Background Challenges Approach Result SJ Pharmaceuticals is a 30 year old family-owned pharmacy company. Core business is marketing and distribution of prescription drug products focused in respiratory, urology and cardiology categories. Launching a new over-the-counter nutraceutical product, e

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