Case Study

Dow Agrosciences Boxer Pesticide – Brand Positioning And Raising Awareness

Dow Agrosciences Boxer Pesticide – Brand Positioning And Raising Awareness

Pages 1 Pages

Mistral PR, a division of Loud Group, Cherry Barns, High Street, Harwell, Oxfordshire, OX11 0EY Tel: +44 (0) 1235 834 277 www.mistral-pr.com Strategy From January to April 2000, those farmers who had switched to early applications – because of early germination patterns of cleavers on their farm, their cropping pattern, crop protection programmes or labour restrictions later in the season – were encouraged to change to B

Join for free to read