Case Study
BRAND LAUNCH
BRAND LAUNCH SUCCESSFULLY INTEGRATES LIVE & VIRTUAL COMPONENTS USING XYVID S I T U A T I O N CATEGORY: PHARMACEUTICAL PRODUCT LAUNCH CONTACT US: Xyvid.com PH: 1.800.909.9598 XYVID, Inc. - 1170 Wheeler Way Langhorne, PA 19047 | xyvid.com |PH: 1.800.909.9598 • The national audience resided across multiple time zones • The speakers resided in multiple originating locations • The speakers all had different times they would be available to present • All aspects of the event, from start to finish, needed to meet the new brand’s guidelines • The event needed to be captured as enduring content to ensure on- going viewership for those who had missed the original broadcast I nd ust r y P h a r m a ce u t i ca l P ur p ose Ne w P r o du ct L a u n ch Re ach Un l i m i t e d - Na t i o n a