Case Study
National Institute Of Agricultural Botany (Niab) Fellowship Scheme – Re-Brand And Re-Launch
Mistral Group, Staplehurst Office Centre, Weston on the Green, Oxon OX25 3QU Tel: +44 (0) 1869 352 720 www.mistral-pr.co.uk We wrote, presented and executed a detailed campaign for NIAB, which included: ? Launch of the re-branded membership scheme, which required a high profile press conference in London and included presentations from key speakers on the importance of technology transfer ? Farmer focus groups to identi