Case Study: DCI Marketing Leveraging the Retail Front-End For over 70 years DCI Marketing has been a leader in retail design and customer experience transformation. In 2013 DCI merged with sister division Cannon Equipment – a leading manufacturer of front-end retail wire fixtures and merchandising systems. Though the economics of domestic manufacturing of front-end fixtures was no longer appealing the organization wanted to continue to compete in the front- end retail business. Ascension was engaged to evaluate the economics and competitive dynamics of the grocery retail front-end business. The results was an asset light go-to-market strategy that could position the company as a viable retail front-end provider without direct manufacturing capabilities. Ascension designed and implemented c

Join for free to read