How BPO Can Reduce Back-End Costs to Create Front-End Flexibility

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How BPO Can Reduce Back-End Costs to Create Front-End Flexibility • Cognizant 20-20 Insights Executive Summary SKU rationalization, increased private brand pen- etration and fact-based merchandising decisions helped retailers survive, if not thrive, in the previous decade. By 2015, consumers will be calling the shots as they demand more and better interactivity, segmentation, localization and customization, as they exert more leverage on

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How BPO Can Reduce Back-End Costs to Create Front-End Flexibility

How BPO Can Reduce Back-End Costs to Create Front-End Flexibility

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