Page 1 © COPYRIGHT 2009 Dechert-Hampe & Co. Case Study Maximizing Performance of the Front-End Checkout Situation Merchandising at the checkout lanes is the most valuable location in retail stores. Retailers are continuously looking for ways to increase the sales and profit generated by this real estate. The Front-End is the only place in the store that every shopper visits on every trip. The Front-End checkout is the ultim

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