Case Study: Sobeys FreshCo Markets Re-Inventing Community Banking In 2010 Canadian grocery retailer Sobeys opened their value banner FreshCo target value conscious grocery shoppers. Ascension was engaged to assist the company by helping to ensure that the in- store experience and related capital structure aligned with the low price value proposition. Ascension worked with the Sobeys global sourcing and supply chain management team to source a myriad of in-store merchandising fixtures, racks, and front-end cash wrap systems. Taking cost out via global sourcing while insuring on spec design and quality is a core competency of the Ascension team. Armed with a myriad of Ascension provided Asian manufacturing options the Sobeys/FreshCo team was able to insure in-store elements supported t

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