Case Study
Transforming the Front-End of Innovation
About the Company This $20+ billion personal and healthcare products company employs over 50,000 people, and has a large number of global brands. Underlying their corporate mission is a genuine desire to connect with consumers and help make their lives better. Their commitment to this is reflected in the leading market position of their brands, many of which are Number 1 or 2 in over 80 countries. Nearly one quarter of the world’s