The Challenge Across the B2B landscape, close to 70% of organizations have successfully defined their sales and marketing process. What drives these processes to reach their desired efficacy? Data. In 2016, DataBank IMX was looking for a solution to help its sales organization prospect better. The primary need? The lifeblood of any sales process: Accurate and updated contact and account data. After evaluating the marketplace, DataBank IMX selected ZoomInfo as its primary B2B data provider. In the beginning stages of the partnership, DataBank IMX purchased licenses to ZoomInfo for its sales representatives. Over time, the organization had established itself as an industry leader – and after acquiring five organizations, it became clear that they would need to invest in a robu

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