for each profile — which helped the Linkage team further identify and target new prospects. “ZoomInfo Pro has good overviews, and then it lets us drill down into the titles. We could break out HR as a solid starting point and then look at people in the organization with leadership titles,” Bouchard said. THE REsulTs Successful sales strategies and more responses ZoomInfo Pro’s in-depth information cut sales costs by allowing the team to look for indicators that a client might have an interest in its services. Team members could then identify a contact within the organization. “Our sales reps have started using the ZoomInfo profiles daily as a starting point before contacting companies. And we’ve also used the data for direct marketing campaigns, which resulted in a higher num

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