This leading provider of behavioral analytics for mobile and web applications’ mission is to help the world learn from its data in order to build products and user experiences that people love. Even though the company was a purveyor of data analytics and on an enviable growth track, its sales organization was being managed via Excel sheets with limited access to data. The company was maturing from its status of “start-up” and recognized that the entire company needed to embrace the value of analytics since it was part of their ethos and necessary for their next stage of growth. Relying on Excel formulas and fractured data being sourced from siloed teams, the company could automate their sales operations processes to a small extent, but it was primarily a manual endeavor.

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